Born in Portsmouth, Linda has lived all her adult life in Wales. She came to Cardiff at the age of 18 to read Economics and Business Administration at what was then the University of Wales Institute of Science & Technology. She got her first job in Cardiff, married a Scotsman and now has 2 daughters who are proud to be Welsh with a mix of Scottish and English thrown in!
A member of the Chartered Institute of Marketing, Linda’s career in professional services spans nearly 30 years, including senior marketing roles at KPMG prior to joining BIC Innovation in 2012. Her project work in BIC Innovation has included strategic marketing projects with a diverse range of clients, and since 2014, Linda has worked primarily on projects in the food and drink sector.
Linda is the Project Director of the Sustainable Scale Up Cluster, working closely with the team to support Welsh food and drink businesses achieve their scale up ambitions. Linda also leads several European funded food projects as well as working closely with Welsh Government on the food export programmes.
What’s the best piece of advice you have ever been given?
FOCUS ON (OR WORRY ABOUT) THE THINGS YOU CAN CHANGE, AND NOT THE THINGS YOU CAN’T