New Product Development Product Strategy

BUILDING FINANCIAL RESILIENCE THROUGH NPD IN SCALING BUSINESSES

The Sustainable Scale Up Cluster’s Product Strategy Toolkit will help you review and define your product strategy and identify the ways in which product development can be used most effectively to deliver your scale up objectives.

The toolkit will provide a structured way of thinking about your products and your business tactics by guiding you through a review of your business’s situation, the competitive landscape of the market you are operating in and encouraging you to identify your unique offering.

Click below to download our guide to the benefits of defining a product strategy.

NPD Brochure EN.pdf

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